As the effects of the recent (April 2024) anti-spam measures taken by most public ESPs are obvious, it seems that only a few really understand what is happening and how to overcome the obstacles. Most email marketers have observed a significant drop in the number of visitors to email blasts, while opens/clicks have barely dropped. Let’s try to explain what is happening.
What ESP Wants
- Force DMARC = reject DNS records to make spoofing impossible;
- x-unsubscribe header for bulk mail;
- Unsubscribe link in the body of the email;
- A single sender may not send more than 5,000 emails per email employment database deliverability day to a single ESP;
- Massive IP subnet ban, including almost all public services (mailchimp, sendgrid, constantcontact and other monkey mailers) – means you can’t send anything guaranteed using any of these services.
Quick Solution
- First of all – stop using any public sending services (mailchimp, sendgrid, getresponse, constantcontact, etc.) => they are all considered spam sources (their subnets, ips, headers, everything). Also, never use any open/click metrics from these providers. If you are forced to use these services, disable all statistics – it will only distract you with false information (opens/clicks are mostly generated by ESPs/spam filters) – only use analytics or calls, contacts, etc. to measure website performance;
- Don’t send more than 2,000 emails per day to a single public ESP;
- Setting up and using your own sending system/server with just jasper ai – best for content marketing and seo multiple IPs in different locations and multiple trusted domains (just get them through expireddomains.net) is fine, but you have to use it, understand domain authority, it requires experience and filtering;
- Never add unsubscribe links and x-unsubscribe headers, hiding anything related to bulk mailings . These are used to detect and filter your mails, forget about the “ethical” ways, Google TOS, it’s all lies and propaganda ;
- Create variable messages – Every email should contain variable content (there is software to make this possible);
- DMARC and SPF DKIM are not the primary factors, but always keep SPF correct and DMARC p=reject, and DKIM signature must be correct.
Improving the deliverability of bulk emails
By rotating through multiple IPs and domains is a email deliverability singapore data sophisticated strategy that can significantly improve your email marketing efforts. This strategy involves cycling through different IP addresses and domains in your email campaigns, which helps maintain a good sender reputation and avoid triggering spam filters.