Qualitative research is the entire set of techniques intended to collect non-standardized data that can be very useful for our purposes . When carrying out research prior to a project, we cannot focus only on numerical results. We must take into account other types of information gathering methods such as in-depth interviews or focus groups, among many others. With this, we will be able to obtain a quantity of data and nuances that we would not have been able to obtain otherwise. However, as with everything, it has its strong points and its weak points.
Below we will go into detail on each of them
What is Qualitative Research? Qualitative research is a way of collecting information relevant to our business. That is characterized by ivory coast mobile database obtaining its information usually from small, non-representative samples . That is, unlike quantitative research, which focuses on obtaining objective. And measurable data with statistical reliability, qualitative research allows. Us to collect information relevant to our business objective that cannot. Be collected en masse using forms or surveys. It turns out that there are certain nuances that a mass survey is not able to reflect.
Or not even that Simply put
We may have overlooked certain things that are really crucial to the success of our campaigns and, without giving our target audience the opportunity to talk about it, it would be impossible to realize our mistake in time. When to conduct regularly analyze email performance data across qualitative research? It is quite common to carry out qualitative research through focus groups or in-depth interviews before planning quantitative research . Obviously, the research is not carried out on just any sample, but on people who represent our buyer persona. In this way, we can think carefully about which data and questions.
We should formulate for statistical surveys
However, it is also possible to carry them out after quantitative research or completely independently if the situation requires it. Let’s take an example. Imagine that we have launched a new product on the market to reach a new segment of the population that has not bought from us until now, but it is not achieving the expected objectives. A great way to find out what is causing this problem would be to hold a focus group. This is done with people who are part of the audience we want to target. We should ask them a series of questions and encourage them to talk and discuss what they think of the product .
We might discover that they simply
The product or how to use it. Or maybe they’ve never even heard of the product and therefore it’s a problem with our marketing strategy. Or who knows what. The point is that in these conversations and moments of discussion we can draw many useful conclusions that a survey would surely not have been able to resolve (due to its limitations with closed answers). Steps to follow when conducting qualitative research The steps to follow when carrying out qualitative research are more or less similar to those followed for scientific research. The most notable are the following: Step 1: Ask relevant questions. First of all, we need to ask ourselves a series of relevant questions that will lead us to respond directly and concisely to our final objective.
It is important not to lose sight of
What we want to achieve with the answers and what they will be used for. So as not to deviate from the objective. Thanks to the answers obtained in the first place, we will be able to formalize some hypotheses that will allow us to continue with non-numerical research and, in turn, scientific research in the future.
Qualitative Research: What it is Step 2: Choose an appropriate qualitative research technique. In order to draw any conclusions from the hypotheses we have carried out above, it is essential to fax list choose an appropriate technique. To do this, we have to make a mental outline of. What we are going to do, why and how we are going to analyse the data obtained . Only by choosing the most appropriate technique for our.