If you are new to Facebook advertising or are already an experienced PPC specialist, it will definitely be useful to take a look at the basic metrics that we track for Facebook advertising and given campaigns. Facebook advertising can be divided into different advertising campaigns. In this article, we will look at the 3 most basic campaigns.
Conversion-targeted campaigns – bring as many orders/inquiries to Facebook as possible
Whether you have an e-shop or a website offering various services – you need to sell or acquire new customers. And for this, in addition to traffic, a campaign targeted at conversions is the best. Conversions are clearly band database defined for purchases, including micro conversions. Add to cart, completed purchase… but then you have the option to define your own conversions and then target them. Customer registration, completed inquiry form and more.
We track results for conversion campaigns.
Cost per conversion – we can either throttle FB by setting the maximum price we are willing to set per conversion, or let FB run at full speed. I recommend not throttling it until the very beginning and letting it run and test it properly.
Frequency – we move at a reasonable if more than 8 answers are positive rate so as not to discourage our potential customers.
CTR and quality rating – we check how our fans react to FB advertising.
Traffic-targeted campaign – Facebook, I want as many visits to my website as possible
The most widespread campaign, used by the most advertisers. Here the metrics are clear:
Number of clicks on the link – of course, the more, the better.
CTR – we also want the highest possible here. The higher the CTR – the more interesting the ad.
Frequency and quality assessment .
A campaign aimed at interacting with given posts
Anyone who owns and manages denmark business directory any FB page knows this. You have a few thousand fans, but only a small percentage of them see your posts, and they say it will get worse. Posts are seen by fewer and fewer people over time, and if last year 2,000 fans saw your post, now it will only be 1,000. Of course, there are posts where these claims do not apply, but more on that later.