Depending on the results of the previous points and adding into the balance the risks/disadvantages of the solution, a decision must be made on a case-by-case basis, for each advertiser, according to their desire to prioritize a business gain in the face of a loss of visibility and control.
- If yes: live with it?
We recommend implementing PMax gradually, especially if croatia phone number library you have ! multiple accounts/countries/brands, in order to measure the side effects/compare results as the format is deployed. The Performance Max structure can then be adapted little ! by little to best meet the management and business challenges, within the framework of what PMax allows.
If not: Alternatives?
We recommend activating and maintaining a global digital system ( SEA / Social / Display / Video / Remarketing) with global and deduplicated media measurement in order to measure the performance and contribution ! of each lever to overall performance.
Maintaining a watch on the PMax format will remain essential because you ! can be sure that Google will continue to develop this product. We will be able to repeat the test if developments on the product ! seem relevant or ! innovative or if the visibility on the reporting improves.
There are indeed certain situations where the use of ! Performance Max uae cell number may be indicated on a specific perimeter, responding to a dedicated issue.
For example, a “Burst” campaign with a fairly limited broadcast period and ! where the objective would be to quickly bring visibility to an event or promotion. Another example would be a need for strong visibility on a product or product category that is losing momentum, or for which it is becoming urgent to sell off a large stock.
In conclusion
Trusting the tool is good, testing it and forming your impacts of lgpd on different market sectors own convictions is better.
And to take your thinking about Performance Max further, discover our SEA / Google Ads Consultants .