It turns out that digital transformation has not only brought with it tools that are invaluable for Marketing and Sales departments. It has also driven a reorientation towards a Data Driven culture within companies.
Even more important is the fact that this technological breakthrough has empowered users , who now have complete power over the purchase.
In fact, 55% of customers now trust companies less than they used to, according to a Hubspot publication . They prefer recommendations from family members, opinions from other customers, and rely on their own research to make their purchasing decisions.
In this scenario, is it possible to continue attracting new users and wooing current customers?
The answer is yes, as long as the approach is ukraine phone number data changed: today it is not enough to create the most creative campaigns in history, it is essential to move towards customer-oriented marketing!
Read on to find out what it’s all about.
Why has customer-oriented marketing become indispensable for companies?
To begin with, let’s first clarify why Digital Marketing as we know it requires a transformation.
It turns out that the digital age has created a more and better informed consumer , who can choose between infinite options and is exposed to new experiences, so companies have had to adapt quickly and effectively to new demands.
This is how Customer-Oriented Marketing has gained strength in recent years as a truly effective way of putting yourself in the customers’ shoes.
This approach requires organizations to stop looking inward and focus on the particular needs of each customer; that is, how can we make our products fit their requirements?
To illustrate this better, we have listed 5 reasons that will show you the importance of adopting a customer-centric approach . Pay attention.
1. Adapt to new consumer behavior
The new consumer demands greater personalization , is more aware of their negotiating power with brands and wants experiences , that is, they no longer want to hear the same old promotional speeches!
It is therefore increasingly important to establish what the adequacy decision contains a relationship of trust between brands and users to ensure the continuity of their consumption.
In this sense, customer-oriented marketing allows you to design a complete strategy that takes into account all the factors that determine the loyalty of your users.
2. Conquer your customers’ purchasing decision
Therefore, having a Content Marketing strategy is essential.
Prospects and customers love finding their dt leads own solutions. When your brand, through relevant and engaging content, improves their lives in some meaningful way, you’ll gain a positive association.
Only when your text, visual or interactive content addresses their concerns throughout the customer journey (including success stories that trigger the purchase decision) will you be able to create a memorable experience .
Furthermore, producing relevant content optimized for a user acquisition strategy is an effective way to build long-lasting customer relationships.
This is because someone who becomes a customer may have had their first contact with your brand from a blog post of yours that they found on Google , for example, and then they continued to feed off of the materials you produced until they developed a level of trust sufficient to make their purchasing decision .
3. Align with the new Inbound Marketing methodology
In 2018, the classic marketing and sales funnel began its own transformation into a customer-driven cycle. This is known today as the flywheel .
This new approach, created by Hubspot (the same authors of the In