Sales Automation Masterclass: Part Four
From prospect lists to existing customers, social media followers, and leads from marketing campaigns: B2B companies are constantly collecting massive amounts of data about their customers. But as the pipeline grows, it becomes increasingly difficult to manage this data. That’s why it’s essential to be able to automate customer data.
Additionally, data is spread across bahrain phone number data multiple platforms and tools, making it incredibly tedious to manually aggregate.
All of this makes it incredibly difficult for sales teams to have a holistic view of their customer base and make actionable, data-driven decisions.
This post is the fourth part of a new Sales Automation Masterclass series. Sales automation will save you a lot of time and help you close more deals.
– Jeroen Corthout, Co-Founder Salesflare , an easy-to-use sales CRM for small B2B businesses
This fourth lesson will show you how to conduct an influencer audience analysis how to automate customer data without losing important prospect information during and after the sales cycle.
Centralize data tracking with Segment
When you’re running a marketing campaign or in the middle of a sales process, it’s important to keep a close eye on your prospects’ responses. But imagine having to call on your development team every time you want to check on the email leads database progress of your new campaign.
Whenever you want to add tracking from a certain tool (Google Analytics, Facebook Ads, Intercom and others) to your website or mobile app, you have to wait for the development team to insert it.
And when you have to implement things like event tracking for each tool separately, the wait only gets longer.
Annoying, isn’t it?
Segment.io is a smart tool that makes tracking customer data simple.