Working with top niche bloggers and influencers is one of the most rewarding marketing tactics, but it is incredibly difficult and time-consuming to connect with influencers and bloggers.
With the growing number of AdBlock users , influencer marketing is becoming one of the most effective ways to spread awareness about your products and services.
What you get:
- A shortcut to audience. Influencers iceland phone number data have a large and loyal audience. If your business is relatively small and you don’t have a large following, being able to reach influencers and their audiences can be a perfect opportunity to get your message out to more people.
- Consumer trust. 70% of people say they trust other people’s opinions more than ads. Personal recommendations from influencers are more effective for businesses.
- Improved SEO and traffic. If you can persuade influencers to link to your content or mention your brand and product in their blog posts or tweets, it will help you improve your rankings and traffic.
Let’s take a look at the steps you need to take to find and reach influencers at scale.
1. Check the future prospects
Before reaching out to influencers, half the battle is finding the right ones. Think of them as your target audience : they should be in a similar niche and at least partially interested in what you’re offering. Forget the infamous “spray and pray” tactic that will land you in the spam folder.
If you are promoting your content, you may want to take a look at:
- Bloggers who have created an article on the same or a very similar topic
- Bloggers who have linked articles on the same or very related topic
- Bloggers who tweeted/shared an article on the topic/related subject
The above list is your starting difficulty in enduring over time is due point for outreach, not a list of “excuses for outreach.” If you reach out to influencers by sending them an email saying “I’m writing because you tweeted/wrote about this same topic,” that’s the worst excuse for outreach. Again, your email is likely to end up in the spam folder.
Another point to consider here is email leads database the power of the influencers you see in your niche. There are generally three categories:
- Sharks are niche celebrities, the biggest players in the game, like Gary Vaynerchuk in start-ups or Gordon Ramsay in the food industry.
- Big Fish Sharks: They are not as famous as sharks, but they have great authority and strong representation with your audience.
- Small fish They have a relatively small audience and are little known in your industry.