Landing pages must meet many requirements in order to successfully convert visitors into leads. The lead goal itself also plays a key role. Guide to Strong Landing But both factors alone are of little use if there are no visitors. Therefore, the website must also rank well in Google. But how can conversion and search engine optimization be combined and what is the essential success factor?
Lead generation is particularly important in the B2B segment
As purchasing processes can sometimes take a very long time. Acquiring new customers is only successful if the course is set early and decision-makers are convinced in the early stages.
To do this, companies must be present in all phases of the purchasing process and offer the desired content. Because behind every website visit there is a need that needs to be satisfied. Only with the optimal landing page can interested zalo database parties be gradually inspired and convinced of the services.
But what factors are needed to convert traffic into valuable leads via landing pages?
And is it even possible to optimize websites for a higher conversion rate and search engines at the same time? We will tell you the key steps that need to be taken to successfully generate leads.
Station 1: The need behind the keyword
Great landing pages with an excellent influencer marketing: how to reach the right influencers the right way conversion rate only lead to success if the traffic is right. Since B2B decision-makers primarily use search engines for research . landing pages must be optimized for Google. This is the only way for websites to move up in the rankings. Before any search engine optimization, the right keywords must be determined.
Guide to Strong Landing These must also be searched for by the relevant target groups. It is important to always internalize what the intention behind a search query is. Because they all drive a very specific need that needs to be satisfied. Being able to better understand user needs and the intention behind a search query was also the goal of the revolutionary Google update Hummingbird in 2013. So always keep in mind which uab directory need lies behind which search query and which purchase phase your target group is in. Only then can you offer suitable content.
Suitable content for the respective target group in their purchase cycle
The lead goals themselves form the absolute basis for successful lead generation. The best landing page will not achieve the goal if the lead goal itself does not work. Guide to Strong Landing It is essential to ensure that the respective target groups are offered the right content in their current purchasing phase.
Generating leads via a mundane contact form, for example, only works if the purchasing process is already very advanced. It assumes that the potential customer already has a very specific need and has narrowed down to you as a provider. A more attractive alternative to the contact form would be a specific appointment. This way, your interested parties can easily arrange a telephone appointment via the website, for example, and do not have to clarify this via a general inquiry and necessary follow-up coordination.
However, if potential customers are still at the beginning of the purchasing process, their need for information must first be satisfied. Often, your target groups are not even aware of their problem. In this case, they need to be informed in order to identify the problem. Analyses or tests can be useful for identifying problems, for example, which you can use to analyze a specific situation and identify problems or potential for optimization. Since your services provide the solution to the problem, you can build on it straight away and arouse a specific interest in purchasing among the target groups.
If your target group knows about
Tthe problem and is already in the information phase, then special lead goals are also required. White papers, fact sheets, studies or even webinars work well here. If the need is already a little more specific, demos for software, for example, can be useful. However, these types of lead goals are the common ones that competitors also offer. Here, it is important to be more creative. Offer lead goals that your target groups cannot resist because they give them the feeling that they are missing out on something else.
Give your users the feeling that the lead goal will give them something unique that they cannot find anywhere else. For example, accompany trade fair appearances online in advance and offer attractive lead goals, such as percentages for trade fair tickets or similar. After you have successfully completed the two stations mentioned above, it is time to implement the landing page.