7. Another important indicator for segmentation is a person’s permanent place of residence., he is a potential consumer came from of apartment landlords and souvenir shops. But a person who permanently lives in a specific city is unlikely to buy fridge magnets with images of the sights of this very city.
Segmentation requires imagination!
The number of options for dividing into groups depends only on your imagination. The population can be classified by absolutely different criteria that are important only in your field of activity. For example, you can divide people into those who wear watches and those who do not. The point is that when sewing shirts for the former, you cannot make the button on the sleeve too tightly fastened, because in this case the person will not be able to see the time without unbuttoning it. And there are a great many such options, believe me.
Afterword…
In conclusion, I would came from lik car owner database to add one thing: market segmentation in marketing is approximate data. It is impossible to say with 100% accuracy that, for example, a student will not be able to afford an expensive ring, or that a businessman will not want to ride in a minibus. Based on this, it is worth understanding that your consumers may go beyond the key segments you have defined. And do not think that segmentation does not work, because exceptions to the rules only confirm the rules themselves…
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