(conversion rate optimization)?
As we have just mentioned, cro is everything we can do to improve the conversion capacity of our website, thus making all our marketing actions more profitable.
But this concept can be so broad and involve so many actions that it may be more convenient to focus on what cro is not .
When we are interested in conversion
and ways to optimize it, it is very common to find a large amount of information about what we could call “miracle products” in the context of online marketing.
For example: studies that claim that by changing the location of your form you can improve your conversion rate by a certain percentage, or by changing the color of your headline, or by arranging your buttons in a certain way, etc.
We do not deny that these factors
may be successful in certain projects, but not in all.
Miracles do not exist, perhaps we are sri lanka phone number library directing our prayers in the wrong place, and while we worry about the colors of our website, the real problem may be, for example, in how we convey the value of the product.
Therefore, first of all, cro is not a list of techniques that are infallible in any project .
Secondly, cro is not just a usability be numbers analysis of the site .
It is very common to study all the we are seeing with the knowledge variables and user behavior throughout the entire site to find the key to improving conversion.