How to increase CTR of a site in search: techniques and tricks . At the same time, you can test different text formats (template and individual), conduct experiments, and measure the results by changing positions.
How to increase of a site in mobile phone number data updated 2025 search . Additional features work primarily in Google; Yandex has fewer opportunities to improve snippets.
A site with emoji symbols stands out in Google search results:
How to increase CTR of a site in search: techniques and tricks – image 8
In Yandex – regular snippets:
How to increase CTR of a site in search: techniques and tricks – image 9
Results of the work
During the work to improve snippets, the following results were achiev:
How to increase CTR of a site in search: techniques and tricks
With unchang visibility, the clickability of snippets and the number of transitions to sites increas.
Thus, the most detail development seo news: april–june of snippets will increase traffic to the site with unchang positions. In other projects, where it is possible to implement features for improving snippets, a similar picture is observ.
Conclusions
The CTR in search results for all queries is sharply decreasing depending on the position, so the competitive struggle for the top 3 and top 1 is becoming increasingly important.
By improving your snippets in a comprehensive way, you can increase your CTR in search. The best snippet in a niche gives results at any position in search.
By increasing CTR while maintaining unchang positions, you can significantly increase traffic to your site, which we have successfully done on a number of projects.
Yandex Promo Pages is a new advertising tool from Yandex that allows you to promote articles throughout the entire YAN. In Zen, in fact, only organic promotion remains available.
Why the Zen and PromoPage link no longer works
This split happen at the most inopportune time, since at that time the Digital market was still very much shaken by the departure of several social networks. Agencies were literally trying to survive and save budgets. Therefore, at the clean email time of the split, it was easiest to combine these two advertising tools and work “as usual”. It would seem that the content is written, advertising is conduct.
But after a few months it became obvious that such a campaign was a failure. Organic traffic in Zen began to rapidly fall on all channels. And no matter what results the Promo Pages brought, it did not lead to any result. Well, except that views and readings were cheaper than before.
It seem that if you set up S2S on a Zen channel, it should help the channel grow. It didn’t help. Moreover, it didn’t help anyone. There were minor increases in subscribers and activities, but this is not comparable to the results that could be achiev thanks to the Yandex Zen advertising account.