The site has an impeccable reputation . According to Google, YMYL is a web page that has the potential to “impact a person’s well-being, health, financial stability, or safety.”
This leads to what we whatsapp data talk about earlier: The site has an impeccable reputation . Mical sites must meet four Google YMYL requirements.
High level of expertise, authority and cribility (EAT).
Sufficient amount of core content
Website information that satisfies the consumer’s request.
The site has an impeccable reputation.
Get the most out of it: decide on the request, analyze competitors, create a technical specification
At the start, we determine what type of landing page we ne the text for: category, service page, etc. Next, we turn to the semantic advantage campaigns on facebook: learn the best strategy core and take frequently us thematic search queries that have common competitors for the search results.
Having defin the queries, it is necessary to obtain competitors who occupy good positions in this cluster. In our work, we use internal scripts, but you can also use free services, for example, ARSENKIN TOOLS. We receive parsing of the issue and select competitors that are closest to us by type (we do not take into account aggregators, large information portals and large network businesses).
The next step is to analyze the text block of landing pages. It is worth paying attention to such important criteria:
number of unique words/symbols among competitors;
the most frequently us words and additional elements (photo and video content, bibliography, etc.).
To automate this stage of work, we recommend using the free service Miratext. If the goal is to rewrite an existing text, then you can add the current text block to the relevant section. The data on it will be display in a separate column, which is very convenient for subsequent analysis. The data in the output file looks like this:
Heal Content:
How SEO and Mical Copywriting europe email Work in the Age of Digital Marketing – Image 1
It is necessary to remove unnecessary words from the first column:
it is possible, to be able to;
to be, to exist;
several, at once, etc.
We analyze the structure of our competitors’ articles and develop our own. For analysis, you can parse the h1-h6 headings of competitors’. Pages and build the structure of the future text block bas on them.
The final document will contain the following information:
>>>>>>>>>>>>>>list of key phrases;
a list of must-use phrases us by competitors and their mian values to strive for;
structure of the article;
list of main competitors.