We continue the special project of Likeni and the online advertising automation service eLama “TikTok in 9 video lessons” . Let us remind you that the project includes nine training videos in which we will tell you in detail what TikTok is and how to work with its advertising formats correctly.

Contents of the entire course:

 

 

Today is the third lesson – on how to create effective creatives for advertising on TikTok.

Enjoy learning! You will find the video script summer assignment: bill gates recommends books and movies below.

 

 

Options for creating videos

There are several options for creating commercials for TikTok:

 

• Assembling a video from static images in a template – looking ahead, we will say that this method is not very effective.
• Use the built-in TikTok Ads video editor – you can simply throw different pictures and videos into it. Then, in the editor, it all magically combines into a finished video, a melody is immediately superimposed on it, which you fax list can then change.

 

But this approach also has its own nuance – in the built-in video editor, subtitles are not added very well, and for videos – this is important to enhance creativity and encourage the audience to watch the video to the end and perform the target action. But in general, the video editor is very useful.

 

• Shooting your own video is the ideal option, just don’t forget to put text on it. The video should be of good quality, the required resolution for the video is 720×1280.

 

How to make a video

To make a truly creative and effective video, you need to:

 

• We look at trends – this is the third video in a row that we’ve been talking about, because it’s really very important.
• We collect and analyze the TikTok ad database – log into the social network every day and analyze the ads that will be shown to you, record interesting ideas using a phone screen recording. Almost every paid traffic specialist has a folder with different advertising creatives that help in creating interesting creatives.
• We shoot vertically on a phone with a good camera .
• Getting rid of the watermark on the video – this is necessary if you use TikTok’s internal video editor.

 

Why? The app itself has a fantastic video editor! And you can make a really cool video there with slow motion, trendy melodies, but if you later want to download it to your device and use it in advertising, moderation will not allow it because the video will have a TikTok watermark. So you need to get rid of the mark.

 

• Adding subtitles is a message to your audience, short, catchy phrases that will support the video.
• A melody in the video is a must – the entire TikTok social network is tied to melodies. There will be no problems with the rights to use melodies if you use them from the TikTok app itself.
• The main message is conveyed in the first 5 seconds – no one can guarantee that your video will be watched to the end, so it is better to show the main idea at the beginning of the video.