It should be obvious that if your store focuses on selling high-priced, high-margin items with a low overall sales volume, your optimal processing costs will be different than if you sold low-priced, low-margin items with a high volume. What works for a heavy equipment manufacturer won’t necessarily work for a discount fashion brand.
Perfecting the payment process
The goal of optimizing website performance buy telemarketing data and design is to make it easier for customers to purchase your products. By reducing the obstacles that stand between them and their purchases, you can improve your sales volume and the overall profitability of your business.
That’s why successful e-commerce to the checkout process. Even the slightest friction in the user experience can cause customers to become distracted, click away from your page, and ultimately abandon their shopping cart. Part of improving your website’s user experience is making shopping cart abandonment less likely.
Abandoned shopping carts account for 70-75% of lost sales
process doesn’t backfire by paying attention to hong kong phone number some of the most common reasons customers abandon their carts:
- Unexpected costs. When e-commerce websites add shipping or handling fees to the total, they can alienate cost-conscious customers. In many cases, this doesn’t happen if customers are informed of shipping costs before they reach the checkout page. Consider implementing a membership module so your customers collaborate with ucational institutions can get exact shipping costs automatically included in the prices of items they add to their cart.
- Too many forms. Filling out forms is an easy way to lose customer interest. But if you sell physical products, you’ll need to collect your users’ address information before completing transactions. Again, having a membership-based website can help you pre-populate some of this data and streamline the purchasing experience.