The concept of a product line

The concept of a product line These are similar groups of goods produced and sold by a certain company. Well-known and authoritative organizations, having financial resources and good knowledge of customer needs, often offer several product lines, while new enterprises usually have to limit themselves to a smaller number of products.

If we consider the sales funnel as a path

along which we lead a person from the first contact to making a purchase and further, turning a potential client into a loyal one, then the  job function email list product matrix is ​​a set of services or goods that satisfy the needs of the consumer at each stage of the sales process. Units of this line allow you to satisfy the needs of various segments of the target audience (TA) and contribute to scaling the business.

Companies tend to group products into product lines based on their features and prices. For example, a nail care manufacturer might have one product line that offers a variety of nail polish shades and another that offers different types of nail polish remover. The former performs the same function, so it is placed in that line. At the same time, polish and nail polish remover are intended for different purposes – and they are placed in different product categories.

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The basic principle of effective product line marketing is to take into account the preferences and tastes of consumers. Based on the fact that software price  customers usually respond positively to well-known and recognizable brands, they are more likely to purchase new products from these companies based on their experience with products of the same brand.

As an example of a product line, consider the situation: a company successfully sells expensive cosmetics, including foundation, eyeliner, mascara, and lipstick under one of the popular brands. It can launch a new category of goods under the same brand, but at an affordable price.

A product line includes products with the same characteristics. However, there are other features that encourage the company to improve the product line. The following characteristics are highlighted:

• The offered products have similarities with each other.
• The products have similar functions.
• They are intended for similar buyers.
• The products are distributed through a single distribution channel.
• The price of the goods is similar and remains in the same price range.ategies Examples: From Apple to Donald Trump. Aspects for 2025″

Marketing sets these features to improve the executive list  company’s product line. At the same time, its development depends on a number of factors: production strategy, goals and interests.