If you have a content channel like YouTube or podcast, then it can be effectively used to get people to sign up for emails. People who listen to podcasts or watch YouTube channels are more likely to subscribe to an email list for email marketing than others.
- Add a signup link: Add a link to your email signup page in your video description or podcast episode notes. For example, add “Join our email list for exclusive updates” to each episode description. Links in descriptions can increase click-through rates by 25%.
- Mention in content: In the episode or video, encourage people to subscribe. Just a simple mention like “Subscribe to our newsletter to receive extra tips for this episode” works well.
- Free Bonus Content: Offer downloadable resources that are relevant to the content you share with your audience. A travel podcast might even offer a “Top 10 Packing Tips” PDF to subscribers. Free resources increase email signups by 35% . Podcasts and YouTube channels connect you with a loyal audience.
This added value also helps solidify your relationships and build your list through email signups.
21. Encourage Sharing with Social Proof
Social proof allows people to see the benefits that other people have gained from successful email marketing by signing up for your email list, which can really help increase signup rates because people trust other people.
- Forward Links: Add a “Share benin phone number library this email with friends” button to your newsletters. Your current subscribers can introduce the content to your new potential subscribers.
- Incentivize sharing: After each successful sign-up, offer referral rewards in the form of coupons and free products, for example: “Refer 3 friends and get 20% off your next purchase!”
- Highlight subscriber counts: Show people how many people are benefiting from your emails. For example, “Join over 10,000 subscribers and receive exclusive tips every week.” This creates a sense of community and credibility.
Using social proof can make your email list more attractive and motivate your existing subscribers to become brand advocates.
22. Write a strong call to action (CTA)
Your signup form or pop-up email the only guide you’ll ever need in 2025 won’t do you any good if your call to action isn’t well defined and engaging enough to create a strong email list that you can use for email marketing.
Examples of strong CTAs include:
- Get your free guide now
- “Subscribe to our newsletter for weekly tips”
- “Register now to enjoy 15% discount”
- Avoid using generic phrases like “subscribe” or “join.”
Red flags that could damage your reputation
While everything may seem fine on the surface, here are some habits that could be quietly sabotaging your sender rating:
- No-response tracking : If no one south africa numbers responds, the provider assumes you’re not adding value.
- Bulk email attachments : This looks suspicious from the filter point of view.
- Too many images or links : Maintain a balanced text-to-image ratio.
- Spam subject lines : “ACT NOW!!!” or “100% FREE” type are instant red flags.
- Use shortened URLs : Tools like bit.ly are often blocked. Use full or branded URLs instead