SEO (search engine optimization) is a priority for all website owners, as 43% of online store traffic comes from organic search.
Product description on the website is an opportunity to improve SEO indicators. Optimize descriptions for SEO Compose description texts so that they attract the attention of Google and Yandex search algorithms – then new visitors will visit your website more often. To do this, you need to consider two factors: keywords and uniqueness .
Keyword selection
Keywords (or semantic core) are a list of words and phrases that greece phone number library users enter into the search bar when searching for products on the Internet. You can learn more about compiling a semantic core from our guide .
The easiest way to find keywords for a product page is to use Google Keyword Planner . You need to enter a keyword, then suitable options will be loaded for you. From there, select several phrases, paying attention to the level of competition and the average number of requests per month. The best keywords are those with high frequency and low competition.
Let’s look at an example:
Anya decided to create an online clothing store. The first product she added to the site was “white T-shirt” (for women). Here are the keyword options for this query:
These keywords can now be safely used in the text of the product description. However, it is not enough the importance of personalization in digital marketing to simply add keywords to the page separated by commas. Use our tips on using them in descriptions:
- Write the description first, then optimize it for SEO.
- Make sure you use keywords naturally.
- Don’t write for search engines, write for buyers.
Uniqueness is the path to success
The Moz article states that when SEO product descriptions look almost like duplicates, Optimize descriptions for SEO search engines fail to recognize them. In other words, in the “eyes” of search robots, each product description for an online store should be unique.
However, in practice, things are different. You can still use the manufacturer’s product descriptions and not rewrite the technical specifications beyond recognition. This will not only take your time, but also confuse the buyer.
Since the description should not consist only of characteristics (which may not be unique), it is worth adding a unique engaging text or a few words about the advantages of the product to the page. Search engines and the site visitor will appreciate your creativity.
8. Check the text before publishing
Once the description is ready, check it carefully. Typos and grammatical errors can also turn a correct product description into an unprofessional one.
Use services to check grammar, style, and uniqueness.
- Glavred is a service for checking text for compliance with the information style. This style allows you to convey information to the reader most clearly. The program highlights words that you want to get rid of or replace. Among them: powder data words with an objective assessment, officialisms, introductory constructions.
- “Turgenev” is a service for stylistic text checking. It will help to identify words and expressions that are inappropriate for the information style, such as slang, colloquialisms or repetitions. This way you can remove “water” and add more specifics to the text.
- Languagetool is a tool for checking spelling and grammar in text. Sometimes it is very difficult to notice a mistake, even if it is obvious.
- Text.ru — an algorithm for checking text for uniqueness and spelling errors. Highlights non-unique text fragments with a link from where they were copied.
These tools will point out inaccuracies that need to be corrected. But don’t rely solely on online services. Read the text yourself (preferably out loud). This way, you’ll even find errors that smart algorithms might have missed — that happens, too.