Some examples of reach indicators you should consider are:
- Number of Impressions: number of times a message (article or post) had the opportunity to be seen and impact the Internet user.
- Mentions of your brand.
- “Share of voice”: how many people are talking about your brand compared to your competitors.
KPI #2: Engagement
These KPIs determine how many people take action after receiving your message.
Some engagement KPIs are:
- Number of interactions on posts (“Likes,” favorites, comments, retweets)
- Number of links clicked .
- Rating and reviews received about your brand or product.
It’s important to remember that it’s essential for your followers to interact with your brand. If not, no matter how many followers your brand has, you’ll have created an incorrect KPI.
And don’t forget about the hot trends like email data Snapchat, Tik Tok, Instagram Stories , and ABM .
KPI #3: ROI Customer satisfaction and loyalty
It could be defined as the return on investment made in social media. This data allows us to understand how our work has performed in relation to the objectives set .
Some indicators to take into account are:
- Direct sales income .
- Converting social media leads into sales-qualified leads.
KPI #4: Customer satisfaction and loyalty
The goal is to improve brand perception how to make money by creating websites and satisfaction with your products and services.
The most important performance indicators are:
- Brand perception : These are the feelings associated with the brand and the percentage of positive feelings compared to the competition.
- Resolution capacity : time taken to resolve customer problems.
- Customer satisfaction level : analysis of ratings and reviews.
Each client’s needs are different, but these key factors are common to any type of business. Therefore, it’s important to be aware of the need to first buy lead create a social media strategy within your content marketing strategy before taking any action. Remember that one of the aspects you should be most concerned about is your company’s reputation on social media.