There are many articles written about how to make good landing pages that could generate a flow of applications for a business. But even complex things are better perceiv if they are explain using real examples and illustrations. As they say, a good picture is worth a thousand words.
There are many articles written about how to make good landing pages that could generate a flow of applications for a business. But even complex things are better perceiv if they are explain using real examples and illustrations. As they say, a specific database by industry good picture is worth a thousand words.
Our company has already creat more than six dozen landing pages on the Tilda system alone, for customers who work in a variety of business niches. The solutions, elements and technologies us in their development have proven their effectiveness in practice.
In this article, we will take a detail look at the main elements of a landing page and explain the benefits of using one or another solution.
First screen of the landing page
If you analyze the statistics of viewing any site, it becomes clear that most visitors view no more than the first one or two screens. This means that key elements that can influence a potential client’s decision-making must be plac within this space.
Namely:
- a high-quality photo of the product (several are possible, in the form of slides);
- USP (unique selling proposition);
- call to action;
- contacts.
Example from our portfolio:
Benefits and Advantages
The list of product/company advantages can be gambler data plac on either the first or second screen. In any case, it should be noticeable to the user.
They ne to be formulat with a focus on the client, taking into account possible objections and pain points of the target audience. For example, a landing page for ordering kitchen furniture can include the following advantages:
- Own production;
- Designer’s visit;
- Quality materials;
- Fittings from the best manufacturers;
- Two years full warranty.
Example from our portfolio:
Product Infrmation
Even if we are talking about a simple service or a well-known product, you ne to explain to the landing page visitor in a concise and informative way what you are offering him.
People can come to a website from many different sources, sometimes completely by accident. Therefore, you ne to quickly explain to them where they end up. Then even some of the cold leads can be convert into the company’s clients.
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An example from our portfolio:
Calls to action
A call to action (CTA) is an element that attracts the visitor’s attention and motivates them to perform a certain action. It clearly explains to the user what will follow after they perform this action.
CTA elements are very important in create trustworthy text terms of influencing conversion , as they largely determine what percentage of site visitors will become customers for the business. They should be plac in different parts of the landing page to cover as large a percentage of the audience as possible.