Provide opt-in functionality: Allow users to choose specific types of content, such as Good Friday reflection guides or charity work, so they can you to segment choose content that is relevant to their interests.
Recommendations for various industries
How you approach Good Friday in marketing varies by industry. Here are some tailored recommendations to help different types of special lead businesses execute successful campaigns:
1. E-commerce business:
Ecommerce businesses can communicate carefully with customers on Good Friday, but they must strike a balance between being promotional and respectful of the holiday.
Things to do:
- Focus on charity-based campaigns you to segment rather than huge discounts. For example, donate a portion of your sales to a local community and promote it through email, pop-ups, and social media.
- Offer meaningful freebies. For how to integrate social media and paid media with hubspot example, provide holiday-themed materials, such as Good Friday devotional books or free digital resources.
- Using A/B testing is a way to find the best message that resonates with your audience without seeming too aggressive.
Example:
An e-commerce store could run a campaign where they donate 10% of Good Friday sales to a local food bank. This promotion is structured as a “giveaway” rather than a simple sale.
2. Local coffee shops or small businesses:
Local businesses, especially those targeting phone number spanish community-oriented audiences, may take a different approach to Good Friday marketing.
Things to do:
- There are community initiatives like hosting in-store events or organizing “Give a Cause” coffee drives that provide small you to segment Good Friday gifts to customers who donate to local charities.
- Focus on being locally reflective : Feature stories or testimonials about how customers or community leaders are marking Good Friday, and offer special, subtle promotions (e.g. “Reflect and Pause” specials on coffee).
Example:
A coffee shop could offer a “Good Friday Blend” where 50% of the proceeds go to a local food pantry. They could promote the initiative with simple, polite signage in their store and on social media.