How it helps deliverability: DMARC prevents spammers from abusing your domain by dropping or flagging unauthenticated emails. This protects your brand from phishing and ensures that only properly authenticated emails reach your inbox. layer of policy Plus, mailbox providers are increasingly requiring DMARC for your domain’s sending, as it’s a sign of a responsible sender. Implementing DMARC (including a policy to reject or quarantine fax lists failures) can have a positive impact on your reputation by showing ISPs that you’re serious about email integrity. Additionally, DMARC reports help you monitor your authentication status and detect domain abuse. Overall, SPF, DKIM, and DMARC work together to make your email legitimate and are the foundation of good deliverability today.
You may need help setting this up with your
IT team or email service provider’s documentation, but it usually only requires one configuration in your DNS and email platforms. Once you layer of policy have it set up, you’ll start reaping the benefits right away. Many email marketing platforms will tell you do you have your mobile seo on track? if these records are missing. Make it a priority to fix them. Remember, authenticated emails are much more likely to reach your inbox because your provider knows they’re coming from a trusted source.
2. Maintain a clean, permission-based email list (list hygiene)
Another top deliverability booster is keeping your email list healthy. This starts with how you build your list and continues with how you maintain your list over time. Here are some key practices:
- If possible, use confirmed opt-in (also phone number spanish known as double opt-in). This means that when someone signs up for your email, you send them a confirmation email asking them to click a link to confirm. Confirmed opt-in confirms that the address is valid and that the person actually wants to sign up (they’ve taken the extra step). This prevents typos and fake sign-ups from polluting your list. It also engages new subscribers right away. Sending a welcome message right after they sign up gets them used to seeing your emails.
Don’t buy or scrape email lists.
- It can be tempting to quickly increase your reach by buying “targeted” email lists or scraping contacts from the web, but this is layer of policy extremely risky and often counterproductive. Purchased lists often contain people who have not agreed to be contacted by you, so the emails you send to them are unsolicited (which can lead to spam complaints). They may also contain spam trap addresses or a large amount of invalid emails, which will destroy your sender reputation. Most email service providers prohibit the use of purchased lists, and for good reason. Stick to organic list growth methods and send emails to people who have actually given their permission.
Clean your list regularly :
- Over time, even legitimately built lists accumulate some bad addresses or unengaged users. It’s important to periodically remove or re-engage inactive subscribers. If someone hasn’t opened or clicked on your emails in 6-12 months, consider sending them a re-engagement email (“Do you still want to hear from me?”). And if they continue to not respond, consider stopping emailing them. Why? Because if you keep sending emails to a lot of unengaged recipients, you’ll hurt your deliverability. Your open rates (a negative signal) will go down, and those addresses will likely turn into spam traps. Likewise, always remove hard bounces (bad emails) immediately, and monitor for recurring soft bounces. It’s important to keep your bounce rate low. ISPs use bounce rates to measure the quality of your list.