In the age of the Internet and social media, millions of pieces of information and data are available and analyzed every day. According to a global study conducted by TCS, companies’ marketing departments, which were turn upside down by this digital revolution, stand to gain the most from this big data phenomenon.
1. By making it easier to identify decision-makers
Once an essential tool for morocco phone number data marketing teams, phone calls are now noticeably less effective: 90% of prospecting calls are unsuccessful!
But being by secretaries and transferring from one number to another will soon be nothing but a bad memory for call center employees. And as far as email contacts go, there is no ne to play guessing games to try to retrace a professional’s email address.
This is because, with big data, sales representatives can now more easily identify a project’s decision-makers and find their contact information.
Among the resources at their disposal are professional social networks, which represent a veritable gold mine.
the following advantages:
Find out someone’s job e their phone maintain your specialization and meet expectations number and email address if list on their them directly through the network’s internal messaging the potential professional contacts you have in common with this their professional updates and thus better target their interests
Other sources of big data also help sales representatives in their mission to identify decision-makers and gather their contact information:
Online which is full of interviews with professional are very useful for finding out a company’s blogs, which are often written by several of the company’s websites, which are becoming more and more likely to list their team members… including each person’s direct phone number and/or email address
2. By making it easier to spot marketing opportunities
can also be us to find events connect contact lists to companies that can be exploit from a marketing perspective.
Actively following companies’ updates help sales representatives determine a good time to make contact. For example, a company mentioning a reorganization plan in one of its press releases might be solicit by organizational consulting firms!