Over the course of eight hours, 17 speakers took turns. Various fields and positions were represented, but all the speakers had a lot to say about email marketing. Some spoke individually, others participated in a panel discussion, but in any case, there were so many interesting things to say that one article would not be enough.
Keynote for 2023? Behind every contact you make, there’s a person
The first lecture served as an introduction to the entire costa rica phone number data conference and its theme was E-mail address = human being . The customer of 2023 has completely different needs than the customer of 2022 and e-commerce is likely to face cost optimization this year. The first speaker, Lukáš Balek from Ecomail , therefore emphasized the importance of the new strategy and role of e-mailing, which will be aimed primarily at building and maintaining a relationship with the customer.
People are currently thinking more about what they will buy and for how much. It is no longer (and will not be) so easy to acquire new customers with successful newsletters . It will be even more necessary to communicate with existing ones, to pamper them . That is why we should imagine a living person behind each address before we set anything in the tool or on the website.
Given the aforementioned cost savings, the imaginary words “Building a Relationship” and “Economics” will probably be competing in your head . Lukáš outlined this very humorously and aptly:
Economics: “Turnover, performance, conversion!”
Relationship building: “Isn’t CLV more of a success parameter?”
Economy: “Let’s put 20 products there. Long live vendor marketing!”
Building a relationship: “How about some content? Building an identity?”
Economy: “Pop-up now and then exit pop-up
Relationship building: “What can be done less violently event marketing: unforgettable experiences with your brand and more humorously?”
Believe that if you persist in building relationships and focus on branding , it will pay off. “Communicating with existing customers is more profitable than finding new ones,” concluded Lukáš.
After all, branding is the foundation of email marketing.
Email restart: Ecomail
Image source:Ecomail
By the way, Ecomail has prepared a free guide in which you hong kong data will find 15 valuable tips for email communication for each of your customers’ buying stages. With this e-book, building a brand will be a piece of cake.
Retention and acquisition or ZOOT e-mailing
The next lecture was also a case study of e-mailing in the fashion sector, specifically the ZOOT brand. Lecturer Jaroslav Kaucký , CMO at Digital People, as, who is in charge of ZOOT’s e-mailing, claims: “E-mailing is like a marriage after 20 years. The passion is gone, but it obviously works great.”