In 2018, the classic marketing and sales funnel began its own transformation into a customer-driven cycle. This is known today as the flywheel .
This new approach, created by Hubspot (the same authors of the Inbound methodology ), puts customers at the center and focuses much more on loyalty.
This better fits with a fact detected by Hubspot: vietnam phone number data customer recommendations and word of mouth are the factors that most influence the purchasing process.
4. Get to know your customers better
Data Driven Marketing makes it easier for companies to collect and process more detailed information about their customers , allowing you to better profile your users and holistically understand their behavior .
In virtually any digital channel, it is possible to collect data to better define your audience, thoroughly understand their needs and, therefore, have all the inputs to design a more effective customer-oriented marketing strategy.
5. Build loyalty among your users
Finally, a satisfied customer will not only remain loyal to your product, but may become an ambassador for your brand .
Customers who maintain an emotional relationship with a brand have a 306% higher lifetime value and will recommend the company at a rate of 71%, instead of the average rate of 45%, according to a report by Motista.
With these projections, don’t you think it’s worth starting all the efforts to please your consumers? This is where the need to implement a customer-oriented marketing strategy lies.
5 Keys to Creating a Customer-Oriented Marketing Strategy
Now that we have understood the importance of customer-oriented marketing, the next question is: what should we take into account when building a strategy that has consumers at the center of it ?
A customer-oriented strategy should follow these steps:
- research to be clear about your Buyer what the adequacy decision contains Persona , their interests and needs;
- determine how the company’s product can be adjusted to meet those needs;
- create differentiated products/messages to serve each Buyer Persona.
Now, below we give you 5 keys to land your strategy.
1. Invest in interactive experiences
One of the advantages of Digital Marketing is that you have control over the type of experience that users will have when they interact with each of your digital channels, from the moment they don’t know you until they become your customers.
And better than designing a flat experience is creating an interactive experience, since interactive content gains twice as much engagement as static content according to DemandGen .
Thus, interactivity in Marketing is especially useful for:
- capture better quality data ;
- nurture your leads;
- retain your customers;
- improve your engagement , and
- Offer your users real spaces to demonstrate their strongest pain points and what they are most interested in discovering.
Between quizzes and questionnaires, infographics and interactive videos, calculators and other types of interactive web pages , you can create a memorable content experience for your users.
A success story is Nequi , a Colombian dt leads money management application that is an expert in creating interactive content on its corporate blog .
They alternate blog posts, infographics, videos and tests (like this one “ Is it time to quit your job? ”), which not only encourage longer periods of time on the website, but also entertain and help build a bond between the user and the brand.
Likewise, with each response they receive in their quizzes and other analytics, Nequi is able to better understand its users in order to continue creating the content they appreciate most and cultivate that relationship.
Another example is our