“How can I “sell” my website?” If you’ve ever considered monetizing your website, you’ve probably thought about placing web advertising to earn passive income with little effort. But it’s essential to know what to expect and have realistic expectations. That’s why, in this article, we’ll explain how to price advertising on your website, what advertising formats exist, and who can help you market your website with advertising.
Set a price for advertising on your website
If you want to get into the web advertising market, the first thing you’ll need to do is realistically assess your site’s potential revenue .
And I especially stress the word “realistic”: while we’ve all heard stories like that of Australian Darren Rowse, who earned $250,000 in Argentina Mobile Phone Numbers Database from his blogs in 2007, the truth is that few sites make any significant income this way.
Also, it’s worth remembering that
web advertising shouldn’t be your only source of monetization, as it relies heavily on third parties (such as Google’s AdSense program) and a change in their policies could wipe out your revenue.
With this in mind
There are two things you need to calculate to assess your website’s potential income:
How much traffic are you generating?
You shouldn’t rely solely on your Analytics data here – you’ll Specific Database By Industry Examples to use third-party platforms like Nielsen, Omniture or ComsCore to get an authorized unique visitor count.
How much is the traffic you get worth?
It’s not just about quantity, but also about quality. General traffic is not the same as targeted traffic. If you manage to focus on a specific niche and can prove it with statistics, it will be easier to sell your website to advertisers in that sector.
With these two pieces of information
You’ll be much better prepared to estimate the BT Leads of advertising on your website. There are several pricing methods, but the most common are cost per click (CPC), cost per thousand impressions (CPM), and cost per lead (CPL) . For example, if your cost per thousand is two euros and an advertiser buys 100,000 impressions, you’ll receive 200 euros when you manage to show the ad to your visitors 100,000 times.
Once your campaign is up and running
Work on SEO . Although it seems obvious, it never hurts to remember: the higher your position in Google results, the more visits you will receive and therefore, the more income you can generate.
Try different formats . According to Google data, the most popular ads are those placed in rectangles of 336×280 and 300×250 and in skycraper of 160×600… but each website is different. Investigate with different formats and measure the results to achieve the greatest possible profitability.
Be mindful of ad placement .
Users don’t pay equal attention to the entire site,
If you’re unsure about where to place them, you can look into a specialized tool that can generate heat maps to see which areas are most popular.
