23 of the B2B content marketing formatsg content found reached the top 10 rankings in Google and thus the first page of the search results. The content consists almost exclusively of text-based formats, with videos and images only being used as a supporting element. It is particularly noticeable that two content formats in particular are increasingly found among the successful pages: studies and explanations of terms. The scope of the formats used varies greatly: in some cases the content is only a few hundred words long, in others it contains several thousand words. It turns out that quality is more important to Google than quantity.
There is still room for improvement in B2B content marketing
Although the study found some vk database successful B2B content marketing formats, most of the content in the top 10 does not come from B2B companies. Instead, it is primarily pages from educational and research institutions and press organs that achieve the best rankings for the keywords examined. Since the focus of these organizations is on publishing content, this is not too surprising. However, B2B companies can significantly increase their visibility in search engines if they keep up with these organizations in terms of content.
Topic Pages: Successful without Content
What was particularly noticeable in the study were pages from B2B companies that achieve good rankings even though the relevant content was not locate directly on them. These pages act as overview pages for a topic and link to sub-pages on which the content is locate. When searching for terms relate to the overarching topic, the guide to subsidies in japan topic page then achieves very good rankings. This is a sign that Google prefers holistic, i.e. comprehensive content and that a clear page structure with main and sub-pages is an advantage.
Content Seeding: Important Success Factor in B2B Content Marketing
The most successful B2B content marketing formats in the study had one striking thing in common: the use of share buttons. In general, distributing content is one of the most important factors for B2B content marketing. The use of share buttons can effectively support this. If the buttons are place next to the content, they act as an efficient call to action to encourage users to share the content.
Conclusion
The results of the study reveal some clear uab directory trends: the quality of B2B content marketing content is more important than quantity. In addition, the distribution of content must be actively promote, for example via share buttons. Anyone who publishes holistic and interesting content significantly increases their visibility in search engines. This makes B2B content marketing an important piece of the SEO puzzle. You can find more detail insights into content marketing using the example of Industry 4.0 here.