Thanks to social networks like YouTube or Instagram , influencer marketing is experiencing an era of splendor within online marketing . With thousands and thousands of followers on their profiles, influencers have the superpower to turn everything they touch into gold, or rather, what they show on their profiles. But do you know how to take full advantage of its potential?
Online marketing sell more with influencers
According to the State of Influencer Marketing study conducted by Launchmetrics, which uses the Bahamas Mobile Phone Numbers Database sector as an example, 65% of professionals carried out some kind of campaign with influencers during 2016. Of these, 80% had been working with influencers for at least a year.
The impact of influencers on online marketing
The popularity of this strategy is evident when looking at the results, as according to this same study, 74% of fashion and retail professionals managed to improve their sales results in 2016 thanks to their collaboration with influencers.
To measure this success
Their public relations and communications departments (responsible for these campaigns in 57% of cases) or online marketing (19%) used metrics such as engagement, the impact of these actions on final sales or web traffic.
In short, it is clear that influencers have the power to create buzz around a brand or product and make it known quickly. That is why their role is especially relevant in the launch of new products.
How to harness the power of influencers for your brand
Choose the right person
The best influencer is not necessarily the one with the most followers, but the one Specific Database By Industry Examples is most connected to your potential audience and has the greatest influence over them. That’s why the first step in an influencer marketing BTC Email List is to do in-depth research on the key players in your market.
Respect your influencer’s freedom
The influencer-brand relationship should be established in terms of respect and equality. You are not their boss, but their collaborator. Both parties should gain a benefit from the agreement and the brand should never dictate the content word for word. Let your influencer be as unique and special as ever!
Think social media
One of the great maxims of online marketing is that you have to be where your audience is.
When it comes to launching campaigns with influencers,
To pay or not to pay? There is no clear model for how to reward influencers, as the results of the Launchmetrics study show. 34% of respondents say they rarely pay influencers, while 33% do so frequently, 13% always, and 6% only for large campaigns. What is clear is that the relationship has to be beneficial for both parties.
