Is improving engagement on Instagram something that takes time? This is a challenge for all marketing departments in a company.
Some people think that engagement is just the reaction of followers to published content. But it goes beyond that! Even if this action has to do with your audience, having an engaged audience goes deeper.
We’ve prepared a post with excellent tips to improve your brand’s engagement on Instagram. Want to find out what they are? Keep reading and enjoy!
What is engagement?
Before I show you how to increase your brand’s australia phone number data engagement on Instagram, I need to introduce you to the concept. Engagement is the way your audience interacts with your brand on social media.
Whether in the feed or in stories, the main forms of engagement on Instagram are:
- Likes on your feed post;
- Comments in the feed;
- When someone saves your posts;
- When someone submits their posts;
- Time in which the person remains still on their post on the timeline;
- Direct messages;
- Interactions and responses in stories;
- Actions in your stories, for example, sending to someone else.
For Instagram, all the actions mentioned above are a way for your follower to say that they are interested in your brand.
Learn how to increase your brand’s engagement on Instagram
Think about it: if your audience doesn’t engage what is e-commerce fulfillment? your guide to fulfillment strategies with your brand’s Instagram, it’s probably because they’re not willing to buy your product or service. Which means that, most of the time, your information isn’t relevant.
But how can this situation be reversed?
There are a number of factors that can increase your brand’s engagement on Instagram. Therefore, you need to understand and apply all of this information to your social network.
We’ve put together some important tips to help you increase your brand’s engagement on Instagram. Check them out:
1. Use hashtags according to your brand or post subject
If you don’t know, hashtags are hyperlinks facebook users within Instagram. In other words, when a person searches for the makeup hashtag, all the images that used it will appear to the user.
Posts with the right hashtags have the chance to increase engagement on Instagram considerably. According to a survey by Sprout Social, each hashtag used correctly increases engagement by 12.6% .