Smartphones, tablets, wearables… it’s time to face it: it’s 2017 and we live in a mobile world. Mobile marketing is no longer an option, but the basis of any digital marketing strategy. Don’t panic! With these 5 mobile marketing ideas, you’ll be able to win over your customers.
5 mobile marketing ideas to win over customers
You have no excuse: your website has to be adapted to be displayed correctly Brazil Mobile Phone Numbers Database any screen, and for that, the answer is responsive .
1) Make your site responsive
Last year, Google announced the launch of a new mobile index , which will eventually become the benchmark. Companies without a mobile site seem destined to fall into oblivion, so don’t let yours suffer that fate!
Marketers who haven’t updated their websites
Will soon start to see the negative effects of their neglect, while those who have already jumped on the bandwagon will be able to focus on a new priority: improving the user experience .
One thing is clear: the easier you make
it for your visitors, the more likely they will How to Build Telemarketing Examples customers. A smooth mobile experience that makes the purchasing process easy is one of the best investments for your brand. Here are two ideas to start optimizing it:
Focus on improving loading times
Mobile users have much less patience than desktop users, and BT Leads use poorer connections.
Offer the option to connect through social accounts , rather than having to create a profile from scratch. This way, it will be much harder for them to abandon their cart halfway through.
2) Incorporate the option to pay from your mobile phone
We all like things to be made easy for ourselves, right? Well, the same applies to your mobile users. The fewer steps they have to take, the easier it will be to get them to convert. That’s why major brands are already changing their processes to facilitate mobile payments.
If you don’t want your brand
The latest studies reveal that 96% of Spaniards trust online shopping as much or more than they did 5 years ago; we are losing our fear of buying online. Despite this, new platforms always generate resistance, so it never hurts to be cautious. If you want all the guarantees for your mobile marketing, my recommendation without a doubt is that you investigate payment platforms until you find one that offers security and simplicity.
3) Expand the options to interact with your brand
Not all users are the same, and neither are all shopping experiences. That’s why it makes sense to offer them different ways to communicate with you . Here are some ideas to get you started:
Click on an ad image.
Call directly from your mobile phones.
Leaving messages through social networks.
View offers and place orders through an app.
