The topics arising from the button amendment do not seem to relate to e-mailing at first glance, but everything is related to everything.
Newsletter subscription buttons
The buttons from the amendment apply mainly to cameroon phone number data purchases and orders, however, you also use buttons and checkboxes when collecting email contacts , so a little repetition won’t hurt. Who can you send newsletters to?
To recipients who have given consent.
To customers who had the opportunity to disagree.
The first point is clear, this is a classic subscription to NL , whether via the website or social networks.
E-mailing and legislation 2023
In the second case, it is a customer who you informed during the order that they were subscribing to the subscription, but at the same time you gave them the option to refuse it .
E-mailing and legislation 2023
And be careful about one more thing. You should send customers creating a website: an 8-step guide for newbies in NL an offer of similar or related goods (services) that they purchased from you. If an e-shop with shoes takes advantage of the situation during the Covid period and also starts selling respirators, it cannot send these goods to existing customers in NL. And vice versa – if it gains new customers thanks to respirators, it cannot then offer them shoes in NL.
Business messages in SMS messages
The same rules apply here as with email: it must be a customer who had the opportunity to opt out, or a non-customer who has given you consent. A link alone is not enough to unsubscribe , because not everyone owns a smartphone. The solution is to unsubscribe via SMS in a certain format.
E-mailing and legislation in 2023
Petra Stupková pointed out that we should really pay attention to the correct sending of SMS , because the Personal Data Protection Office has set this as priority No. 1 in inspections this year .
One more thing was raised for consideration. If someone unsubscribes from NL, can you continue to send them text messages ? According to Petra, from an ethical point of view, you shouldn’t, according to the ÚOOÚ it’s on the edge. For us – if someone doesn’t want to receive your commercial communications by email, they probably don’t want them at all. Be considerate of them.
Reviews in emails
According to the button amendment, you are obliged hong kong data to inform consumers about how you verify the veracity of reviews. It is best to add this information to the terms and conditions. This was stated at the e-mailing conference because customer reviews are often also inserted into NL or by automation. Another connection between reviews and e-mailing is that the review should relate to the products or services contained in the e-mail . This can be quite difficult to comply with, especially in the case of more extensive newsletters. General assessments then fall into the grey zone.