promotional campaign. They then use the outputs from these collaborations not only for social networks, but also for other communication channels. See how you can use collaboration with (micro)influencers in emailing.
What is the difference between an influencer and a microinfluencer?
But first, a little theory so you know who we’ll be talking about in the following lines.
An influencer is, as the name suggests, a publicly known person who has the “power” to influence the opinion or behavior of their audience through their attitudes or activities. This includes a hundred thousand to a million followers .
A micro-influencer, of course, does the same thing, only saudi arabia phone number data on a much smaller scale. They have “only” three to one hundred thousand followers .
It makes sense, then, that micro-influencers tend to be much cheaper and are accessible even to start-ups or sole traders. Moreover, their audience engagement is significantly higher than that of people with ten times the number of followers.
For example, Leoš Mareš is followed by almost everyone who has Instagram in the Czech Republic, so his imaginary audience includes people of various ages, places of residence, interests, etc. In contrast, specifically targeted micro-influencers have a significantly smaller audience, but a much higher chance of engaging them.
This is confirmed by research from the marketing platform Expert Voice for Business, according to which micro-influencers can influence up to 82% of their followers .
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How to choose the right (micro)influencer for promotion?
For the above reason, it is clear that it makes no sense to go by numbers alone. You need to find someone whose audience has the greatest possible overlap with your target audience .
Therefore, for example, when trying to promote homemade peanut butter, it will be much more cost-effective to cooperate with a fitness micro-influencer or food blogger than with Leoš.
And why should you pay to reach those 49 people who are clearly not worth it?
In that case, it’s better to choose a micro-influencer, who has a smaller reach but a much more receptive audience to your services. And then it depends on your financial capabilities whether you reach someone with five, twenty or fifty thousand followers.
Benefits of working with (micro)influencers
In general, engaging a persona with the ability to influence others can help in the effort to increase:
brand awareness,
brand credibility,
website traffic,
service requests or orders.
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But let’s be honest – there’s no point in working with (micro)influencers hong kong data just for emailing purposes . You’ll primarily use the results of this on social networks, websites, or perhaps in PPC, where they’re “more visible.” And thus, they’ll be more successful.
Great secondary use of collaborative content
Incorporating this content from other channels into your email is a great way to use it secondarily and reach a slightly different type of audience , such as those who don’t follow your social media.
Almost all emailing tools allow you to insert images and videos into the body of the message , so you can easily use photos or short films that you have already uploaded to social networks in your newsletter.
But you can also link to a sponsored blog where a (micro)influencer writes about your products, or to a well-known and widely visited platform where you published an article as part of guest blogging .