What is conversion rate optimization?
Conversion Rate Optimization (CRO) is the process of improving the percentage of website visitors who take a desired action, such […]
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Email marketing started as a basic means for businesses
Interactive email marketing is more than just incorporating bells and whistles; it’s about adding value and enhancing the recipient’s experience. Here
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Email Marketing Trends: The Rise of Interactive Email Experiences and How They Will Impact Deliverability in 2024
With all the changes in the digital world, email marketing remains an enduring pillar of successful business strategy. Since its
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Gmail and Yahoo: New sender requirements (deliverability rates will drop significantly)
Implement a robust feedback loop system that aggregates data from multiple IPs and domains. This will help you quickly identify
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Regularly analyze email performance data across
When implementing this method, you first purchase a set of dedicated IP addresses. The number of IPs you need depends
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Email Deliverability Rate Recovery (March 2024)
As the effects of the recent (April 2024) anti-spam measures taken by most public ESPs are obvious, it seems that
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While most data integration solutions offer standard
The data enrichment process can also help identify and correct any erroneous data that may exist in the source data.
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Automatic language translation can help centralize global data
Language Translation Enrichment This is where data conversion tools with automatic language translation capabilities can really come into play, automatically
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We will explore the second definition further in this article
There are a variety of enrichment capabilities that can be applied to your data – from ensuring all date formats
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What is data enrichment/matching and why is it important?
One of the biggest challenges many modern marketers face is trying to make sense of siloed marketing performance data across
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Your brand relies on your ability to communicate
You don’t want it to look flashy, but focus on grabbing attention. Facebook streams can be monotonous, so if you
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Best Google Gemini Alternatives in 2025
Google Gemini (formerly Bard) is a powerful AI chatbot designed for real-time information retrieval and multimodal processing. Leveraging Google’s extensive