Backlinks used to be the only ranking indicator for Google. Over the years, many other factors have been added because a qualitative assessment of websites is not possible using backlinks alone. Nevertheless, backlinks are still essential today central importance to achieve a good ranking and should therefore not be neglected.
Google relies on a natural backlink profile and penalizes websites with purchased backlinks. This was the main aim of the Penguin update, which was first introduced in 2012. Google wants to use it to curb manipulation and spam in the search results. When building your links, focus on qualitative backlinks, for example by publishing valuable content on platforms relevant to the topic. It is therefore important to pursue a holistic SEO strategy and to bring the three major influencing factors of content, links and RankBrain into harmony. In order to act successfully here, the following recommendation for action should be heeded.
Concrete recommendation for action: Bring all Google requirements into line
In order to be able to make the right recommendation paytm database for a good ranking, Google’s requirements must first be considered. Google has developed central importance algorithms to understand every user’s intention behind a search query. This means that Google can – based on previous user behavior, among other things – also why do they matter in japan deliver different results for the same search query depending on personal needs. For example, for ambiguous keywords. Google has developed Hummingbird and RankBrain for this purpose.
User-centered approach is and remains the key factor
In order to identify which search results are best suited for which search queries, user behavior plays a key role and is an essential part of the evaluation. This is the only way Google can determine whether the results provided satisfy the user. B2B marketers should therefore always think from the perspective of their target groups and examine the relevant topic holistically with all its facets. In order to evaluate the quality of the content of a website, Google introduced the Panda update years ago and is constantly developing it further.
Don’t lose sight of basic requirements
Likewise, you should always ask yourself what disruptive factors could be causing a user to leave a website. These must be eliminated, such as poor anhui mobile phone number list central importance performance, poor user guidance or an unconvincing design. The display on different devices must not be neglected either. It is no longer a matter of choice for the website to be fully functional on smartphones and tablets. Websites that are not mobile-friendly lead to annoyance and ultimately to users leaving the website. In addition, Google prefers mobile-optimized websites in mobile searches. Google rolled out a corresponding update in 2015 (Mobilegeddon) and recently optimized this algorithm again (Mobilegeddon 2.0).
Backlinks are still an essential ranking factor. Here too, high-quality content plays a key role: anything that has added . Value and is convincing is often shared with others and referred to accordingly. Last but not least, the very mundane . SEO factors that form the basic framework should also continue to be taken into account . Good structuring of the content with headlines, meaningful snippets in the form of titles and descriptions . Clean programming of the source code . Aavoiding duplicate content, a coherent URL concept, etc. This means that nothing stands in the way of a good long-term ranking in Google.