Cold email marketing is trickier because the people you’re contacting aren’t the ones who actively contacted you. But if done correctly, it’s still an effective way to generate leads without hurting your sender score.
1. Properly preheat the new domain name
If you just bought a new domain o argentina phone number library r started sending emails from a new subdomain, don’t send thousands of emails right away.
What to do:
- Send to your most interesting contacts first (the ones who will open and reply).
- Gradually increase volume over 3-6 weeks.
- Use a mix of manual or one-on-one emails to build trust.
2. Focus on quality rather than quantity
Sending 500 emails to a targeted audience is much better than sending 10,000 emails to a cold email list. Your goal is not just reach, but engagement.
3. Segment your audience
Each subscriber is different. You can why use whatsapp without saving number? group them based on behavior or interests and tailor your emails accordingly. This shows email providers that the content you send is relevant to your target audience.
4. Delete inactive users
Yes, it’s painful to remove emails from your list. But inactive subscribers drag down your open rates, which in turn affects your email reputation .
Here’s a number to prove it: The average email list decays 22.5% per year due to unsubscribes, bounces, and inactivity. Keeping useless contacts around can do more harm than good.
Pro Tip: Try a re-engagement campaign south africa numbers first. If they still don’t respond, it’s time to remove them.
5. Use double opt-in
Double opt-in means users confirm their email address after signing up. It reduces fake signups, keeps your lists clean, and shows proof of consent.
6. Write human emails
Emails that sound robotic or too salesy tend to be ignored or deleted. This hurts your engagement metrics.
When writing, write as if you were talking directly to the person. Personalize your content. Add their name. Mention things that are relevant to their behavior.
7. Easy Unsubscription
Hiding or removing the unsubscribe button is a bad idea. If users don’t