If you really want to get your Facebook campaigns right, my recommendation is to make your choices based on your marketing objectives and the conversion funnel phase your customers are in. To help you out, in this article I’m going to talk about campaign types, audience selection, and creatives on Facebook Ads.
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Which type of Facebook campaign
The type of Facebook campaign that suits you according to the phase of the conversion funnel
When working with Facebook ads
There are several types of strategies that we Colombia Mobile Phone Numbers Database follow. To work with a performance focus, we can organize our campaigns based on the audience and their place in the conversion funnel, that is, we will talk about TOFU, MOFU or BOFU users.
TOFU Phase (Acquisition)
At this stage of the process, the idea is to attract users who are completely unfamiliar Special Number the brand for the first time. Therefore, we will focus on generating awareness through campaigns of:
Interactions with posts
The KPIs to be measured will be those related to engagement: comments, likes and shares.
Page Likes
Here we will focus on page likes and cost per like.
Local diffusion
The key KPIs will be the number of BT Leads reach and CTR.
Brand awareness
This type of Facebook campaign is measured primarily by reach.
Reach
If you want to reach further, keep an eye on reach, impressions, and frequency.
