Digital marketing strategies focus on the hotel sector aren’t always completely successful, as mistakes can often occur. Some of the most common errors are the following:
Lack of customization
It’s very common to find examples of hotels that fail to brother cell phone list personalize or innovate much in their offerings and communications to their guests. The lack of creativity, consequently, leaves guests feeling neglect, which is the perfect recipe for not returning.
Now, how can you avoid this? The key is to collect data on guest preferences and build a database so you can personalize offers. It’s key to understand that data alone is useless unless it’s analyz by experts, like our specialists at MD Marketing Digital .
Do not respond to reviews
Reviews and comments are possibly the top three things users check to confirm the reliability of the services and/or products they want to purchase. In the case of a hotel, this is by no means a minor detail, as encountering a negative comment taiwan lists is not encouraging. If a hotel allows these comments to accumulate and gather dust on its business or social mia profiles, they are a breing ground for disaster.
To achieve this, your hotel marketing focus on personaliz service strategy must focus on providing valuable information to users and demonstrating that customer opinions matter and are taken into account. You must respond to all (yes, all) reviews in a professional, friendly, and timely manner.