In product descriptions, phrases that contain biased evaluations are not as effective as specific descriptions. Avoid exaggerated sentences or phrases. Words like “amazing,” “incredible,” “excellent” sound insincere unless you can prove it. Create trustworthy text Don’t expect customers to immediately believe you.
Example: You are writing a description for an online bag store. Don’t write that the bag is “high-quality” or “the most stylish” – instead, mention the factors that make it so. You can find these factors by highlighting the main advantages of this bag model, namely:
- Is a “quality” handbag handmade from Italian leather?
- Will it be able to withstand years of constant wear?
- Which famous fashion influencers carried a similar handbag?
Capture the buyer’s attention
Imagine you are at a party. You need to tell a stranger a little about ghana phone number library yourself and the products you sell. Agree, listing the characteristics is unlikely to make a person listen to the story to the end. But, for example, a story about an unusual production method that is several hundred years old or using a grandmother’s loom in work will interest your listener.
Another way to write a compelling story is to use humor. Create trustworthy text This will help you stand out and write not just informatively, but in an unusual and funny way. This approach is used in the description below:
Create a product description template
A single template for product descriptions will be useful for copywriters to focus on the ready-made structure of the text.
A possible example of such a template:
- introduction – 2-3 sentences;
- the main part is a bulleted list of 4-5 points listing specific characteristics.
Another option:
- instead of an introduction – a description of the key feature of the product;
- the main part is a listing of the main qualities and properties;
- Conclusion – advice on possible applications.
Depending on the product you sell, the template will change. For example, in maximizing with text to tariffs at the supply the description of electrical equipment, it is worth adding all the technical characteristics. In this case, the buyer will be guided by them when deciding to buy.
Depending on the product you sell, the template will change. For example, in the powder data description of electrical equipment, it is worth adding all the technical characteristics. In this case, the buyer will be guided by them when deciding to buy.