The Performance Max (PMax) format was presented by Google in November 2021, and was intended in particular to replace the Smart Shopping and Local Campaigns formats, two types of campaigns with very different objectives.
This type of PMax campaign allows you to broadcast on all. Google networks (YouTube, Display, Search, Shopping, Discover, Gmail and Maps) and is automated in several aspects:
Bidding definition
- Max CPC is automatically managed by Google’s algorithm, so as ! to respect an ROI or CPA objective, which you set at the campaign level. You can choose the conversion you want to optimize, an estonia phone number library acquisition, a sale, a store visit, a store sale, a personalized indicator. Etc.
- Creating ads: like Responsive Search Ads, you need to provide the tool with a series of title. Descriptions, but also a product feed, visuals and videos, and Google will take care of creating a combination of text, image and video to generate your ad. If you don’t import a video, Google will create one for you, via the imported images.
Choice of distribution network:
Google will decide where to display your ad, based on your budget ! your uae cell number creative assets, the available placements at a given time. Your performance objective.
- Audience selection: While it is indeed possible to provide service provider-facing on-demand app audience signals to a Performance Max campaign, these will only be observation signals and not targeting signals. It is also not currently possible to exclude audiences within a PMax campaign. As with distribution networks, here too it is Google that decides to whom your ad will be displayed.