Real Strategies for Companies Losing Email Subscribers
If you’re sending out email marketing campaigns and starting to see a drop in subscribers, you’re not alone. Email unsubscribe counts are part of email marketing. But when they start to pile up, it’s a sign that something is wrong. And here’s the reality: most companies wait too long to start correcting this problem.
This handbook isn’t some grand theory or magic formula. It explains in a down-to-earth, practical way, step by step, why people unsubscribe, how to close the loopholes, and how to build more effective email relationships.
Let’s get started.
What counts as a subscription cancellation?
First, let’s be clear about what we mean.
- The user clicked the “unsubscribe” link in the email
- Users marked your email afghanistan phone number library as spam (yes, it counts as spam)
- The user deleted it after not opening it for several months.
- Users use Gmail’s “Unsubscribe” shortcut
Only the first one shows up in your email unsubscribe list, the rest are early signs that you’re not interested. If you only focus on the final “email unsubscribe” number, you’re missing the big picture.
More than 34.7 billion emails are sent every day worldwide, according to a 2024 report from Statista. This is the volume of mail you’re facing when trying to grab inbox attention.
Reasons People Unsubscribe from Emails
Here are the most common getgabs allows you to improve your sales reasons people opt out of business emails:
1. Too many emails
Too often? You’ll lose them. People don’t want to email four times a week unless they ask for it. And most people don’t ask for it.
According to a new report from ZeroBounce, 44% of people say that being emailed too often is the top reason they unsubscribe from an email list.
2. Useless content
When people close emails, your emails start to feel like ads or filler content. It’s not that they don’t like email marketing — they just need it to be useful. If the content is empty, unsubscribe rates will rise.
3. Lack of personal relevance
I bought a men’s jacket last month, why am south africa numbers I receiving offers on women’s shoes? Sending irrelevant messages can easily lead to email unsubscription.
4. Bad Timing
Some people will get your email at 3 a.m. Others will get five emails from five brands at the same time. If you fail to test and optimize your send times, your message will get lost and lead to email unsubscribe issues.
5. No clear value
If subscribers open your messages and get nothing out of them — no insights, no takeaways, no follow-ups — it’s a waste. They’ll stop opening your messages. Next, they’ll email to unsubscribe.
Also read our blog 15 Email Marketing Trends You Should Adopt in 2025