Now imagine that you have a team of people whom you pay only for the result. And these same 1,000 clients cost you 500,000 rubles with similar profitability.
Therefore, the advantages of CPA:
money only for results;
you don’t waste time on marketing campaigns;
all the work is done for you, you only have to pay a share of the profit.
Looks good, you must admit. But all companies would work like this if there were no pitfalls.
Disadvantages of CPA
To start working, you ne , a lot of capital . The average webmaster’s remuneration on the market is 700-1500 rubles. These armenia phone number library funds are block , when a conversion is made – the desir , action. The freeze is valid until the application is check , and approv ,. Imagine that one webmaster submitt , 100 applications per day, but there are thousands of them in the affiliate network, and you must have funds in the account for all of them. Of course, you can set a limit on conversions per day, but then affiliates simply will not work with you.
. For example, you work with 3 affiliate networks at once. One webmaster connect , your offer on each and receiv , three different links. The client follow , one today, another tomorrow, and made a purchase when following the third. Here the condition comes into play – the cookie lifetime. In short: the system remembers the transition to the link, and if the client did not buy the product imm ,iately, but after a few days, it still records it on the webmaster’s account. It turns out that the action was count , on each site and you owe the webmaster three times more money for one conversion.
Fraud . Often when you open almost any site advertisers send goods via cash on delivery parcels. Imagine a webmaster brought in 1000 clients, you transferr , a reward for each one, and in the end 950 of the sent parcels european leads were not r ,eem ,. Such cases happen, but affiliate networks fight fraud and simply do not cr ,it funds to the webmaster’s account.