By converting your landing page reviews into video reviews! you can nearly double your conversion rate and get more sales.
This blog presents 5 strategies for collecting video reviews from your customers.
Why video reviews?
Video content is king when it comes to marketing tactics right now. Just look at the success of Youtube! TikTok! Instagram Reels! etc.
Video testimonial statistics prove that video influences the purchasing decisions of B2B customers and buyers alike. The phenomenon is based on social proof ! a psychological effect that causes people to imitate the behavior of others in new situations.
Social proof works for written reviews too! but video reviews rich people database (and video testimonials ) have an even greater effect because they appeal to our emotional side.
Video reviews get results! and we have proof of this from our own customers. Plus! Unbounce found that replacing written reviews on your landing page with video testimonials dramatically increases your conversion rate.
video review statistics
You may think that getting testimonial videos requires a lot of work! time and money on your part. You may have to hire a recording team! organize a session! edit the video…
That’s not true.
Nowadays! there are solutions like Trustmary that allow you to request review videos remotely and automatically. Review video forms can be sent to customers via email using trigger events or even embedded on your website.
After collecting your video testimonials! you can feature them on your website! social media! and other marketing channels.
Why not give it a try?
KNOW YOUR CUSTOMERS
Collect feedback! turn it into reviews! and share it viral marketing: all the secrets to boost your brand with the world!
- Contact those who left a text review
If you collect text reviews! you can request a video review from customers who have already given you a written review.
Remember to highlight the importance and usefulness thailand data of the video! especially for other customers.
An example message:
“ Hello Charlotte!
We were very happy to see that you left a review about your shopping experience in our online store. Your feedback is valuable! and we always love to see our customers having a good time
Did you know that you can also leave a video review? These are very useful for other customers! because they can see the item in real life.
If you want to help others find the best products and the right combination right away! feel free to click the link below and leave a video review: link.
Have a good day!
Pros of this strategy:
The customer already knows what to say in the video review.
They have had time to try the product after the first review.
You know who to contact and who could give a video review.
It is possible to automate the video request if the software is used.
Cons of this strategy:
It is problematic to reach customers afterwards.
The customer may not be interested in leaving another review – they believe their job is already done.
For this to work! you need to be able to identify the customer from the first review (if it’s anonymous! you won’t know who it was).
2. Ask for video reviews on social media
If you have a loyal customer base ! you can communicate your desire for video reviews through social media.
It can be beneficial to highlight that the customer gains visibility for their video or social media channel! if they allow you to share the video.
Especially if it has something to do with fashion or creativity ! people are eager to share how they use your product.
In the case of B2B companies! the brand can have positive visibility through your channels.