Google is expected to account for around 30% of investment next year, a slight drop from current figures. Meanwhile, Facebook will continue to grow to reach figures close to 16%. To put these numbers into context, it should be noted that this sector will move 260 billion euros in 2018.
Facebook and Google will combine
Investment in Honduras Mobile Phone Numbers Database advertising
The leadership of these two
Companies seems incontestable: not even Alibaba and the Chinese search engine Baidu combined are able to come close to them. But there are several that are trying to widen their gap through different strategies:
Snapchat has pioneered a new format for video ads and is preparing to go How to Build Telemarketing Examples with a potential valuation of €24 billion.
Pandora a popular music streaming service
with 80 million users and a turnover of 2.9 billion euros, is beginning to turn to subscriptions in the face of the difficulty of surviving on advertising revenue alone.
BuzzFeed the site that made us
Know and love viral lists, is increasingly focusing on video in order to attract other sources of advertising.
Twitter is still searching
A strategy that will make it successful as it sees its user and BTC Email List growth slow.
Meanwhile, the “old glories” of the sector such as Yahoo and AOL represent less than 2% of the market, reminding us that in the world of online advertising, change is the only constant and that, in a few years, the situation could have changed completely again.
Online advertising on Google or Facebook: which is best for me?
AdWords and Facebook Ads are a great addition to your advertising strategy, but if you want to maximize your return, you may be wondering which online advertising solution is right for your brand.
Of course, the answer is Galician
“it depends.” To help you better assess your brand’s particular situation, here are some of the pros and cons:
Over the years, Google has evolved to have a nice variety of ad formats, but Facebook is a more visual solution.
When it comes to reach
AdWords is the undisputed leader, allowing you to reach no less than 90% of Internet users! (compared to 44% for Facebook Ads)…
…but when it comes to targeting, FB Ads has a ton of cool options that let you get your brand right to the audience you need.
