Technology and economics always go hand in hand, and a clear example of this is how artificial intelligence, or AI, is reducing marketing costs . At Econsultoria, a digital marketing agency , we are familiar with the benefits AI offers businesses, helping them optimize both time and resources. Below, we explain how AI can be an essential tool for operating more efficiently and economically.
This technology directly contributes to improving performance and efficiency, which translates into a significant return on investment , or ROI. Regardless of the company’s size or sector, AI can optimize key processes such as staff recruitment, customer interaction, and internal employee communication. All of this contributes to reducing operating expenses, which is vital for any business.
Customer service available 24 hours a day
Thanks to AI-powered chatbots , businesses can offer 24/7 customer service. These conversational bots use natural language processing to rcs data answer questions, resolve queries, and provide information about products and services at any time.
What are its benefits?
- Improving customer experience by offering immediate attention.
- Allows the human team to focus on more complex tasks.
- Saving time and effort by optimizing available resources.
Email Marketing Optimization
Email marketing strategies are being enhanced by AI. Automated tools allow for more effective email personalization and delivery, segmenting audiences and improving message relevance.
How does it bring benefits?
- Increased email open rates and improved ROI.
- Save time managing marketing campaigns and costs.
Efficiency in recruitment and hiring
In the human resources field, AI can quickly analyze resumes and professional profiles to identify the most suitable candidates for a position, based on relevant keywords and skills.
How does it benefit the company?
- Reduction of costs associated with hiring personnel.
- Ensures the selection of the most suitable candidates, optimizing the hiring process.
Strengthening cybersecurity
How does it benefit the company’s savings?
- Considerable savings by preventing niamh pellegrini president & ceo attacks and protecting systems.
- Cost reduction by avoiding the need to hire additional technical staff to handle incidents.
Improving internal communication
AI platforms like Emailtree help improve communication within organizations by automating repetitive tasks such as email management or meeting scheduling.
How does it benefit marketing costs?
By freeing up employees’ time to focus on agb directory higher-value activities, employee productivity within the company is improved.
One of the keys to reducing marketing costs is improving customer satisfaction . When users are satisfied with their interactions with the company, they are more likely to strengthen their relationship with the brand.