When it comes to B2B lead generation , we’ve all heard of strategies that were wildly successful while others were complete failures. The secret formula for success is simple: understand who your audience is and what channels they’re active on, find a combination of strategies to achieve your goals, and achieve automated lead generation step by step.
This article is the first part of a new el salvador phone number data Sales Automation Masterclass series. Sales automation will save you a lot of time and help you close more deals. That’s why we’ve created this comprehensive series, which will guide you through the different aspects of sales that can be automated and explain how to automate them.
– Jeroen Corthout, Co-Founder Salesflare , an easy-to-use sales CRM for small B2B businesses
In this article, you will find a series of tips on how to achieve automated lead generation using the right tools for your B2B business.
1. Optimize your content for search engines
Almost every B2B company uses content marketing to reach their target audience. But 90% of those who succeed in doing so, put the audience’s need for information first and their own goal second. Your content marketing strategy must go hand in hand with search engine optimization . Optimizing your content for search intent is the way to achieve automated lead generation from content.
You need to know what your target align with the new inbound marketing methodology audience wants to know. Only then can you start creating high-value articles that will continue to bring you traffic and nurture your leads over a long period of time.
Optimize your content for search engines and lead generation:
- Create a shortlist of keywords: The very first step is to make a list of keywords that you want to be associated with or rank for. You can do this using Google’s Keyword Planner, Google Trends, or other keyword research tools. If you’re just starting out, check out our guide on how to succeed at keyword research .
- Identify keyword intent: Google your shortlisted keywords. Create a spreadsheet and start writing down the apparent intent behind each keyword, as revealed by its search results. Are people searching for these email leads database keywords looking to learn more or make a purchase? What stage of the buying cycle are they in?
- Align keywords to your sales funnel: Once you’ve identified keywords that reflect both search intents—information and purchase—match them to your funnel. Those that fall into the “information” category are top-of-funnel users, and those that fall into the “purchase” category are much closer to the bottom of the funnel.
- Optimize all your content: Start with a quick content audit . Identify pieces that were created for a specific stage of your sales cycle. Optimize these pieces of content using the keyword list you created earlier to make them more search engine friendly.
- Create SEO-Friendly Content: Identify gaps in your content strategy during the audit. Take note of what you’re missing, what search intents they serve, and create content to capitalize on those opportunities. However, every piece you create should be informative and help the user make an informed purchasing decision. Use a content generation tool if you want something powerful to expand your content creation and get results faster.