These are technical DNS configurations used to verify that you are the real sender. Ignoring these configurations may cause your emails to appear to be forged or fake.
Solution: Implement SPF, DKIM, and DMARC on your domain. Most email providers will walk you through this.
In fact, statistics show that deploying DKIM increases the number of email inboxes by 15% and increases email deliverability over those who don’t. So, this isn’t just an optional extra – it’s an absolute necessity for anyone who’s serious about email deliverability and reputation.
6. Authentication records (SPF, DKIM, DMARC)
What you don’t measure, you don’t fix. The following tools can help you check your progress:
- Google Postmaster Tool : Great armenia phone number library for Gmail-specific insights.
- Microsoft SNDS : This will help if you are emailing Outlook or Hotmail users.
- Talos Intelligence (Cisco) : Check your domain and IP reputation.
- SenderScore.org (by Validity) : Gives you a score from 0 to 100.
How to Build and Maintain a Good Email Reputation
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It’s easier to build a good reputation from the start than to repair a damaged one. Here’s how to do it.
have the option to unsubscribe, they’ll mark your emails as spam — which is even worse.
2. Bounce Rate
Bounces, especially hard bounces launching events and games (wrong addresses), are a sign that you may have purchased a mailing list or failed to clean your contacts. This can damage your email reputation.
How to avoid: Use email verification tools regularly. Remove non-existent or inactive emails from your list.
3. Engagement Metrics
Email providers take into account how recipients interact with your messages. High open, click, and reply rates indicate that your messages south africa numbers are popular. Low open rates or fast deletion rates indicate that this is not the case.
How to improve: Segment your list. Send valuable, relevant content. Don’t send to people you haven’t interacted with in a while.
4. Sending volume and consistency
Rapid growth in sending volume may arouse suspicion. Gradual, sustained growth is more likely to gain trust.
How to deal with it: Get your domain ready before you expand. Don’t go from emailing 100 contacts a day to 10,000 a day overnight.
5. Spam trap
Spam traps or bait emails are created to lure spammers in. If you fall for them, your score will be deducted.
How to avoid: Never buy email lists. Use permission-based signups and clean up your data regularly.