Before launching an influencer marketing campaign, it’s important to conduct a thorough analysis of your audience to get a clear idea of who your audience is and what their defining characteristics are . This way, you can be sure you’re reaching the right people with your message.
To help you with this task, we are going to share some essential tips for gathering information about the demographics, interests, and behaviors of your influencer audience . We will also explain how you can use this data to optimize the performance of your campaigns.
Find out how to select the most suitable influencer for your brand and product with our free guide.
What is an influencer audience analysis?
An influencer audience analysis is a process that allows you to evaluate the demographics, interests, behaviors, and online habits of an influencer’s followers . The goal is to determine whether their followers are likely to be interested in your marketing campaign.influencer marketing, engage with your content, facebook database follow your brand, and become paying customers. An influencer audience analysis also provides you with valuable insights so you can determine whether an influencer’s followers are genuine or if they have falsely inflated their audience withfake followers.
Before you carry out an influencer audience analysis, it’s a good idea to define a target persona , also known as a buyer persona. This is a fictional profile that represents your key target audience, based on the typical characteristics of your customers . This will help you understand the demographics and interests you should look for when analysing the audiences of the influencers you’re considering working with. If, after your analysis, you find that an influencer’s audience aligns with your target persona, then it’s a strong indication that you’ve found a good match for your campaigns.
How to perform an influencer audience analysis?
There are two ways to perform an influencer audience analysis: by performing a manual search or by automating the process .
Manual analysis
The first method is to manually search through an influencer’s audience and review each follower’s profile . Look for clues related to their age, gender, location, lifestyle, and online habits and behaviors .
Ideal profiles are active and engaged, aligned with your target persona , i wanted to find a suitable option and have interests related to your brand.
Automatic analysis
The second method is much less time-consuming . Simply use audience analysis an influencer marketing platform to automate the process and generate all this data.
For example, with Influencity’s solution, you can perform an automated analysis of influencer audiences and find out everything you need to know about the demographics, interests, engagement levels, and online habits of an influencer’s audience.
You can also use our platform to calculatethe quality score of an influencer’s audienceThe score takes into account a number of factors, such as engagement rates, follower activities, and cameroon business directory how often your followers interact with your campaigns .
The tool looks at all of these factors and divides an influencer’s followers into one of two categories: quality followers and questionable followers . Questionable followers are either fake, inactive accounts, or bots . A quality score is then calculated by comparing the two categories. You can then use this score to determine whether an influencer’s audience is real and likely to engage with your brand, helping you launch a successful influencer marketing campaign.