Coming up with the perfect name for your online store on your own can be as difficult for an entrepreneur as it is for a Buddhist to learn Zen. But you can consider yourself enlightened if the name you choose for your online store is logically sound, hints at something tempting to the target audience (best prices, discounts, exclusive, wholesale, trust, status, other goodies), pleases the ear, is instantly memorable, and also distinguishes you from dozens of similar ones.
Typical mistakes made when choosing a name
When choosing a name for an online store, website owners make many mistakes, among which the most common ones can easily be identified. Carefully read their list so as not to step on the rake, which has already fallen victim to dozens and hundreds of other people.
Lack of logic and meaning. This is the main “problem” of many names that cause bewilderment and rejection in the potential consumer audience. The laurels of Apple with its recognition do not give rest to many, but what is allowed to Steve Jobs is not allowed to a site selling wholesale socks. Of course, you can call such an online store Pear or Pineapple, but do not expect that buyers will appreciate it.
Excessive length of the name
It is no secret that a short name is easier to remember. That is why you will not find a free option shorter than 5-6 characters in international domains. The only exception that allows a long name for an online store may be an extremely narrow specialization of the resource, when a key request is added to the domain.
Difficulty of perception and memorization
The name of the online store is the first impression of your business, which is why it is extremely important to make it accessible and understandable. If the name of the online store (and the domain name) does not evoke any associations, for example yxrf.com.ua, it completely falls out of perception and does not remain in the memory. Even a short name or abbreviation should still be associative, and Gradstroykhimprominvest is not an option at all.
How to Name an Online Store? 9 Tips to Make Your Life Easier
Don’t be afraid to be creative in naming. When creating a list of possible options for the name of an online store, use combinations of words, alliterations, allusions, hints, analogies, abbreviations, hidden meanings, oxymorons, and onomatopoeia to the maximum extent.
- Make the name multilingual . The ideal solution is to find a word that will have the same spelling in a variety of transcriptions.
- Choose names that are adequate to the price category of the goods in your store . Pathos and outrageousness are gambler data justified only in the expensive elite niche. “Shoe Empire”, for example, is a very strange name for a one-page site with cheap Chinese sneakers.
Example of a name for an online store of electrical equipment
- Make sure the name matches the product range . The user should be able to grasp the theme of the store from the first acquaintance with the name.
- Beware of extremes – banal and imaginative, pretentious and counterintuitive names have little chance of appealing to modern people, who are becoming increasingly rational and pragmatic.
- Consider the gender and age factor . Resist the urge to win on similarities with the market leader. Abibas will always be just a cheap fake.
- Don’t stick to a limited region . 10 website design mistakes newbies Do you exclude the possibility of entering other regions or even the international arena? Therefore, avoid including the region in the name of the online store.