Start-up capital
I didn’t have any start-up capital, so I had to do everything myself. I invested about 30,000 rubles in advertising and bought a subscription to Tilda to create a website. We developed the resource together with a friend who is a designer: she helped me come up with a logo and the first version of the website, and we used stock images.
Since there was no initial capital
Everything developed only due to my enthusiasm. I gave myself 2 years to test this idea. However, from the very beginning I felt pleasure from the work and understood that I had found exactly what I needed.
How it all began
I developed the curriculum myself. As a mother, I understood how to communicate with a child and present the material to him in a way that would interest him. Thanks to my experience as a trainer in
I drew inspiration from foreign rich people database schools, courses and programming camps. I found a lot of useful material on IT training and programs. Most of the works were written in English, since this area is not yet developed in our country. Thanks to my knowledge of the language and experience in IT, I was able to adapt complex material and make it understandable for children.
A thorough analysis of competitors helped
Me build my vision structure classes and understanding of what kind of school I wanted to create. I did not pursue the goal of repeating aero leads other schools one to one, even if they were successful. On the contrary, I was eager to create something of my own. I highlighted the pros and cons of other schools in order to try out only the best in my own.
I was helped and given moving from a carbon funnel vision structure classes confidence by the visual example of the robotics school where I was teaching at the time. It was also a startup that was developing before my eyes. I saw how it implemented a variety of, sometimes difficult, tasks without using large resources.