The buying cycle is an important factor to consider in your email. Therefore, marketing strategy if you want it to work well. By first understanding the customer journey, it will be easier to define goals and fully utilize the potential of the email marketing tool.
What is the buying cycle?
The fundamental framework “See-Think-Do-Care” was published by world-renowned online marketing expert Avinash Kaushik on his blog in 2013, and this model gradually became known to the professional public.
You can think of the buying cycle as a map that shows a norway phone number data customer’s experience with your business . Therefore, It allows you to see every interaction a customer has with your company, both before and after they engage.
According to Kaushik, visitors and potential customers. Therefore, go through the four aforementioned buying stages.
See – looking around
At this stage, a visitor arrives at your website. They probably attracting clients for your business: 19 effective strategies discovered you through a search engine or paid advertising.
Think – thinking
Here the visitor is looking around and thinking. They are not yet decided to interact with you further.
To – intention to order a service/product
The website visitor is ready to become a customer.
Care – taking care of customers
Congratulations! You have a new customer, but you need to take proper care of them to ensure they stay loyal.
How to use the stages of the buying cycle in emailing
Once you know your customer journey, you can plan the touchpoints you’ll use to connect with them at the right moment . Therefore, Since email automations are typically based on if–then logic, you can easily customize them to match your customers’ individual journeys.
When looking around, email marketing stands aside
In the first phase of the purchasing cycle, e-mailing cannot be hong kong data included yet, your website must do a good job here . It must show the visitor what you offer and how they will benefit from it. Provide them with maximum information not only on the main pages, but also in the form of articles, infographics or case studies. Like in Včelište :
The buying cycle in emailing: SEE phase, Včeliště
Thinking is a great stepping stone
At this point, the visitor has probably already signed up for your email list to get as much information as possible. Now you need to build the trust they need to take the next step . Show them all the benefits that ordering will bring them.
A welcome email is a great way to do this, thanking you for your interest and emphasizing your competitive advantages. Study carefully what such an email should and should not look like , now we’ll point out an important thing: one message is not enough. Prepare an entire welcome series , which will support building trust. Sample Ecomail welcome email :