HubSpot Blog: The Key to Do you know the benefits of having a blog for your company? These range from improved organic ranking to increased lead generation. Plus, having a blog will put you among the 50% of the top 200 Fortune 500 companies that have created a corporate blog as of 2018.
These days, companies without a blog stand out, and not in a good way. However, creating one just for the sake of having one is a mistake; you need to think carefully and consider the elements a blog should always include.
Read on to learn all the steps you need to take db to data to set up your corporate blog in HubSpot.
About HubSpot HubSpot Blog: The Key to
If you’re thinking about choosing HubSpot, you’ll undoubtedly be choosing the perfect platform for implementing any inbound marketing and sales strategy.
HubSpot is an all-in-one platform that integrates every aspect of your business strategy, from marketing to sales and service, shaping your CRM.
It’s a place where you can track traffic and leads on every page and post. 55% of B2B marketers consider articles to be the best content for guiding potential customers through the sales funnel, and with HubSpot, you can publish create trustworthy text content that allows you to capture and nurturing leads through various channels: email marketing, social media, and paid campaigns.
Below we explain in detail the best practices for successfully setting up your blog on HubSpot:
Steps to set up a blog in HubSpot
To set up your corporate blog in HubSpot, you must first create or select a blog template. This can be done in the HubSpot Marketplace, where there are hundreds of free and paid options. Templates allow for customization so you can implement your own branding and content structure.
Once you’ve created your templates, just follow these steps:
Create a blog on HubSpot:
- Click Settings in the main navigation bar and go to Website > Blog.
- Click “Create New Blog” and set an internal name for your blog.
- Select a language for your blog.
- Set up your blog’s buy lead domain and URL. This must be done through your hosting provider.
- Select a template for your blog posts and listing page.
- Finish by clicking “Create Blog.”